Using Flickr for Media Literacy Class

In my Media Literacy class, we’re tracing Apple’s advertising campaigns against PCs throughout time. I usually show this video:

And then follow it up with another, more current one, like this:

We talk about how the relationship between the two companies have changed (or not, as the case may be), who their target audience is, how they use the culture of the time in their ads, the photographic, film and design techniques used, etc.

Using Flickr, I have been finding a host of advertisements that can be used to fill in the other side of the story. Like this one, which fits perfectly with the 1984 Macintosh ad, since it came out a year later …

Commodore 128 – 1985 (2)

Originally uploaded by rchappo2002

Just search on “computer ads 1980s.” There’s a wealth of advertisements out there for the blogging!


About Paula Montrie

I am a Middle School Librarian at Friends School of Baltimore. I have been a librarian for 11 years, serving 6 years with the Howard County Public School System before arriving at my current school. I teach two classes: SpeechCraft (a combination of information literacy, public speaking and theater), and Media Literacy at the middle school level. I also collaboratively co-teach with a number of teachers at the school, including Music, Geography, and U.S. History. I love it! My professional interests are: information literacy, multiple intelligences and learning styles, teaching through movement, curriculum-writing, technology integration, and bridging the gap between digital natives and digital immigrants. My personal interests are: dancing, singing, knitting, sewing, art, living history, writing and of course - reading!
This entry was posted in Critical Thinking, Media Literacy and tagged . Bookmark the permalink.

One Response to Using Flickr for Media Literacy Class

  1. Ktenkely says:

    Advertising can reveal a lot about history, human nature, and Art. This is a neat project and flickr is a great vehicle to get your students to that learning. Very cool.

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