In my Media Literacy class, we’re tracing Apple’s advertising campaigns against PCs throughout time. I usually show this video:
And then follow it up with another, more current one, like this:
We talk about how the relationship between the two companies have changed (or not, as the case may be), who their target audience is, how they use the culture of the time in their ads, the photographic, film and design techniques used, etc.
Using Flickr, I have been finding a host of advertisements that can be used to fill in the other side of the story. Like this one, which fits perfectly with the 1984 Macintosh ad, since it came out a year later …
Originally uploaded by rchappo2002
Just search on “computer ads 1980s.” There’s a wealth of advertisements out there for the blogging!